Search

Brand Meets Data

Ladies is characters too.

(Go and brush your shoulders off).  I was very aware of the sexism in children's content as a kid.  This wasn't because I was so social aware, it was because my mom would explain the kids books I read with... Continue Reading →

YouTube Advertising Part 2: Measurement

"How do we know if we're generating a good return on investment?" - Every executive in the world. This post is about the many challenges (and some insights!) around YouTube advertising success metrics.  YouTube is one of those platforms that... Continue Reading →

Jump on the bandwagon, my friend! Influencer Marketing.

For the past 2+ years, the marketing community has been going crazy over INFLUENCER MARKETING. It's gone from the next big thing, to just the big thing, to wondering, "is this still a thing?". So if you're sitting around wondering,... Continue Reading →

Branding Campaigns for Startups

The thing is that it is much harder to measure effectiveness of a campaign when you are not doing direct response marketing, however this doesn't mean that branding campaigns don't work. Here are a couple practical tips on how to make branding campaigns work .

YouTube Advertising Part 1: Targeting

YouTube Advertising is kind of like the Mutual Funds of marketing channels: Someone told you that it was a good thing to do, you put a lot of money into it, but you really have no idea what the hell... Continue Reading →

Why write this blog?

Well hello! You may be asking right now (rightfully so) why on earth does the world need another blog? It doesn't really, but here are my reasons for being here.  Allow me to introduce myself: I am a marketing professional... Continue Reading →

Blog at WordPress.com.

Up ↑