Recently, the young woman, Alexandria Ocasio-Cortez made headlines for being only 28, a Latina, and a self described socialist defeated an incumbent in her congressional primary. And then more recently, I saw a headline from many conservative publications jumping on Ocasio-Cortez... Continue Reading →
"How do we know if we're generating a good return on investment?" - Every executive in the world. This post is about the many challenges (and some insights!) around YouTube advertising success metrics. YouTube is one of those platforms that... Continue Reading →
For the past 2+ years, the marketing community has been going crazy over INFLUENCER MARKETING. It's gone from the next big thing, to just the big thing, to wondering, "is this still a thing?". So if you're sitting around wondering,... Continue Reading →
The thing is that it is much harder to measure effectiveness of a campaign when you are not doing direct response marketing, however this doesn't mean that branding campaigns don't work. Here are a couple practical tips on how to make branding campaigns work .