The thing is that it is much harder to measure effectiveness of a campaign when you are not doing direct response marketing, however this doesn't mean that branding campaigns don't work. Here are a couple practical tips on how to make branding campaigns work .
YouTube Advertising is kind of like the Mutual Funds of marketing channels: Someone told you that it was a good thing to do, you put a lot of money into it, but you really have no idea what the hell... Continue Reading →
Brand Meets Data 