"How do we know if we're generating a good return on investment?" - Every executive in the world. This post is about the many challenges (and some insights!) around YouTube advertising success metrics. YouTube is one of those platforms that... Continue Reading →
The thing is that it is much harder to measure effectiveness of a campaign when you are not doing direct response marketing, however this doesn't mean that branding campaigns don't work. Here are a couple practical tips on how to make branding campaigns work .
YouTube Advertising is kind of like the Mutual Funds of marketing channels: Someone told you that it was a good thing to do, you put a lot of money into it, but you really have no idea what the hell... Continue Reading →