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YouTube Advertising Part 2: Measurement

"How do we know if we're generating a good return on investment?" - Every executive in the world. This post is about the many challenges (and some insights!) around YouTube advertising success metrics. ¬†YouTube is one of those platforms that... Continue Reading →

Branding Campaigns for Startups

The thing is that it is much harder to measure effectiveness of a campaign when you are not doing direct response marketing, however this doesn't mean that branding campaigns don't work. Here are a couple practical tips on how to make branding campaigns work .

YouTube Advertising Part 1: Targeting

YouTube Advertising is kind of like the Mutual Funds of marketing channels: Someone told you that it was a good thing to do, you put a lot of money into it, but you really have no idea what the hell... Continue Reading →

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